What is Branding ?
Brand is the reputation of a company or individual in the mind of its customers or audience.
A brand element:
Name, logo, image, position, mission statement etc. makes a company different from its competitors and helps in building a strong and loyal customer base.
For example – like a brand is not a symbol, it is not a mission statement, which we call a brand.
If we talk in one word about the reputation of a company, then branding this reputation, then its reputation creates an image in the mind of its customers and audience, and the bigger the reputation, the bigger its name. The better the bigger the image will be created of that individual and the company in our mind, then its branding will be the same and it will be considered as a brand, the more its reputation, then the reputation is the brand in actual, which creates the positioning of a company, the image of a company, its in the eyes of the customer
The elements that go into building a brand are as follows -
its name its logo its image image its positioning what is the mission statement of that brand and many activities things that are associated with that brand
So it differentiates a brand from its competitors and provides it with a strong market position, and it builds up a loyal customer base for the brand, such as if someone wears Nike shoes, it is his favorite brand, so he wears Nike shoes. Now if you go to search a brand on Google, then when the reputation becomes trust level, then it becomes a bigger brand.
Benefits of Branding
1 Branding Gates Recognition
2 Increase value of a company
3 helps you stand out from the competition
4 Crete’s Strong and Loyal Customer Base
5 Improve Employees Pride and Satisfaction
6 Branding Supports Advertising & Sales.
1 Branding Gets Recognition – The bigger the brand, the bigger its recognitions, the more people will know it
2 Increase Value of a Company – It increases the value of a company in value monitoring terms as well as in virtual terms like Google is a brand then its name/brand is worth more than what Google is worth
3 Helps you stand out from the competition – Brand agar hota hai to woh hat kar hota hai woh competition se aap hota hai
4 Creates Strong and Loyal Customer Base – Create Strong and Loyal Customer Base A brand has its own customer base which is very strong and is loyal to its brand, so it is its asset.
5 Improve Employees Pride and Satisfaction – Improve Employees Pride and Satisfaction Employees who work in that brand also feel proud and satisfaction with that brand that they are working with a brand
6 Branding Supports Advertising & Sales. – Branding Supports Advertising & Sales Whenever we run advertisements, there is a difference between branding through sales and advertisements, and there is also a difference in its response, because people know it, it gets better response.