In order to do any kind of email marketing, we must have our relevant audience data, which we create by searching the data of the email itself and we can make the user fill the form with the help of opt-in form. With the help of these tools we can send email and we can implement many automation with the help of tools like when and at what time we have to send email and we can also run many email campaigns, through these tools we can see You can see which emails are being opened or which users are not opening emails. We will follow up on all those emails and re-target that email. But before starting the campaign for email marketing, we have to define our goal on email marketing which is necessary and you have to define and define your goal for email marketing. If you do not set your goal then all your hard work will go in vain. So first of all decide the goals of your email like you want to increase your audience, or want to spread your message or bring traffic, want to get more leads, and want more engagement. You have to publish all the content that helps you to connect with more audience. A more engaged audience than free will always help you grow your business and achieve your goals.